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MPG MARKETING AGENCY • ADWORDS & PPC MANAGEMENT PRACTICE

Google Ads (AdWords) Management & PPC ROAS Vetting Lab

Originally launched as MPG Marketing Agency's core AdWords Management practice, this hub benchmarks certified Google Partner media buyers. Stop paying 15% agency management fees on wasted broad-match clicks—hire vetted PPC specialists for exact-match intent, server-side GTM tracking, and negative keyword hygiene.

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Key Benchmark Takeaway — Google Ads (AdWords) & PPC Management Traditional agencies charge $2,000/mo + 15% Ad Spend for google ads (adwords) & ppc management due to multi-layer account management overhead. Modular specialist sprints deliver identical production-grade files and tracking in $240–$790 Flat Setup/Audit.

Google Ads (AdWords) & PPC Management — Technical Scope & Audited Standards

Compare deliverables, turnaround times, and technical verification standards below.

MPG Engineering Benchmark • United States

Full Google Ads Account Restructure or High-Intent Search/Performance Max Build

Ex-Agency Head of Paid Search managing $12M+ in Google Ads (AdWords) spend—precision SKAG/STAG architecture, server-side GTM & ROAS scaling.

Best For: Lead Gen Service Businesses, SaaS & High-Ticket E-Commerce PPC
Typical Sprint Turnaround: 4–7 Days
Benchmark Deliverable Scope: Server-Side Google Tag Manager (GTM) + GA4 Enhanced Conversions Tracking, 500+ Negative Keyword Shield List to Block Competitor & Informational Waste

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How MPG Marketing Agency Audits Google Ads (AdWords) & PPC Management

Since our founding in 2018, MPG Marketing Agency has focused on measurable engineering outcomes rather than vanity presentations. Whether architecting a multi-tenant SaaS interface in Figma, deploying a sub-second custom website, or restructuring a Google AdWords account, our audit checklist verifies three core pillars:

  • Clean Source Architecture: Zero proprietary lock-in. You receive 100% of editable Figma master tokens, clean Git/CMS code, or direct Google Ads MCC admin ownership.
  • Conversion-First Hierarchy: Every layout and campaign is structured around user activation, clear call-to-action contrast, and verified GA4/GTM event tracking.
  • Performance & Accessibility Compliance: Adherence to Core Web Vitals (LCP < 1.8s, CLS 0.00) and WCAG 2.2 AA contrast ratios.

Frequently Asked Questions

Do I keep full admin access to my own Google Ads account?

Always. Ryan works through your Google Ads MCC manager link—you own the account, historical data, and billing directly.